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Twitter Removes Login Barrier for Web Access Amid Competition

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Chapter 1: Change in Access Policy

Recently, Twitter has made a significant shift by removing the login requirement for viewing tweets on the web. This decision permits users to access Twitter links directly in their browsers without needing an account. This move comes shortly after the platform had implemented the login restriction as a temporary strategy aimed at curbing data scraping by external entities.

This change was met with considerable frustration from users who preferred to browse Twitter content without the need for an account. Many turned to alternative interfaces such as Nitter, which presents Twitter content free from advertisements and tracking. However, Nitter also encountered accessibility issues due to Twitter's prior adjustments.

Section 1.1: Rationale Behind the Change

Elon Musk, the owner of Twitter, provided insight into the initial login requirement through a tweet, stating it was a "temporary emergency measure" due to rampant data scraping that he claimed was compromising the experience for regular users. Despite this, he did not clarify the methods Twitter employed to address the data scraping issue or the reasons for ultimately lifting the login restriction.

Subsection 1.1.1: Impact on User Engagement

Twitter login requirement lifted for better user access

Section 1.2: Market Competition

The reversal of the login requirement coincides with the debut of Meta's Threads app, a rival text-based social media platform. Threads enables users to create and participate in communities centered around various topics and offers features such as voice messages, polls, and stickers. Interestingly, Threads had initially allowed users to view posts on the web without an account but later removed this option. It remains uncertain whether Threads will reintroduce similar access policies upon its official launch.

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