Creating a Memorable Live Event: Insights from Kim Schilf
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Chapter 1: The Foundation of Event Success
Establishing a clear purpose and set objectives is crucial for any event's success. This principle guided us during the planning of our 75th anniversary celebration, where we aimed to honor our Chamber Champions—members who have significantly contributed to our community over the years. This focus informed every decision, from venue selection to speaker invitations.
Kim Schilf, who has been at the helm of the Lincoln Park Chamber of Commerce (LPCC) since 1998, shared her valuable insights in our discussion about the essentials of running a live event. A graduate of Valparaiso University with a degree in public relations, Kim's journey began right after graduation when she joined LPCC. Celebrating three decades with the organization, she reflects on how her background has shaped her career.
Section 1.1: Finding Your Path
Kim's initial foray into public relations gave her a solid foundation for establishing relationships and communicating effectively. Her passion lies in promoting local businesses and driving economic growth, which she finds deeply fulfilling. The noticeable impact her work has on both businesses and residents fuels her enthusiasm for community engagement.
Subsection 1.1.1: Learning from Mistakes
Reflecting on her early career, Kim acknowledges that mistakes can be powerful teachers. For instance, the decision to discontinue a neighborhood festival due to market saturation taught her the importance of assessing what truly benefits the community. This pivotal choice led to fresh and innovative ways to promote Lincoln Park.
Section 1.2: Influential Inspirations
A significant influence in Kim's life has been "The Wizard of Oz," particularly its themes of friendship and community. She spent nearly twenty years producing Oz Fest at Oz Park and even helped install a Tin Man statue, celebrating the beloved story and its connection to the local community.
Chapter 2: Key Elements of Event Planning
In discussing her experiences, Kim emphasizes the integral role events play for chambers of commerce. They not only bolster member engagement but also foster community ties. Upcoming events include the Lincoln Park Health & Wellness Weekend and Lincoln Park Uncorked, both aimed at enhancing local connections.
Section 2.1: Characteristics of Successful Events
Drawing on her extensive experience, Kim identifies five critical components for successfully executing a live event:
- Clearly Defined Purpose and Goals: This is the cornerstone that shapes everything from content creation to marketing strategies.
- Comprehensive Planning and Strategy: A thorough plan detailing every aspect of the event ensures smooth execution.
- Audience Targeting and Engagement: Understanding your audience's preferences is vital for successful networking opportunities.
- Effective Promotion and Marketing: A robust marketing plan is essential for attracting attendees, leveraging various platforms to maximize reach.
- Adaptability and Problem-Solving Skills: The unpredictable nature of live events requires flexibility and readiness to address unforeseen challenges.
Section 2.2: Getting Started with Your Event Idea
For those considering their own live event, Kim recommends starting with a clear definition of the event's purpose and budget, followed by thorough market research to identify the target audience.
As we concluded our discussion, Kim expressed her desire for a movement focused on community collaboration. She believes in creating a space where individuals and businesses can come together for the greater good.
In a lighthearted moment, Kim shared her dream of having breakfast with baseball legend Cal Ripken Jr., reflecting her deep-rooted Baltimore pride and admiration for his dedication.
Thank you for exploring these insights with us, Kim! Your experiences and advice are invaluable to anyone looking to create impactful live events.