Maximize Networking Potential with Social Media Strategies
Written on
Chapter 1: The Power of Social Media in Networking
In today's world, there are countless social and professional networks that individuals can tap into. To cultivate lasting relationships, it’s essential to adopt strategic marketing approaches. Digital storyteller Brittany Reese emphasizes this method, particularly on Twitter.
"I engage with my followers by asking questions and interacting with their content," she shares. "I respond to inquiries, participate in polls, and check in on how everyone is doing."
Reese finds that connecting with people is enjoyable and it often sparks new content ideas. In her discussion with digital marketing specialist Madalyn Sklar, they delve into the benefits of live tweeting as a networking strategy.
Sklar outlines several key tactics in her article, "Be Attention Grabbing on Twitter":
- Consistently post new content.
- Retweet with insightful commentary.
- Engage in trending discussions within your niche.
- Participate in Twitter chats.
- Lead discussions that offer value.
From these strategies, live tweeting emerges as a powerful tool for expanding networks.
How to Network on Social Media - YouTube
This video offers insights on leveraging social media for effective networking. Learn practical tips and strategies to enhance your online presence.
"Live tweeting connects me with people from diverse backgrounds, regardless of their interests," Reese explains. "I relish the opportunity to learn about various cultures and languages."
Networking flourishes around shared interests.
"By live tweeting, you can forge connections with others who are discussing the same event or searching for it on Twitter," Sklar notes, enhancing your visibility.
Choosing the Right Events for Live Tweeting
Live tweeting excels during specific online events.
"Participate in webinars, virtual watch parties, and chats," Reese advises. "Transforming these experiences into interactive events makes them more engaging."
Sklar has successfully employed live tweeting across various scenarios:
- Conferences, whether virtual or in-person
- Breaking news events
- Sporting occasions
- While watching a favorite TV show
"There’s a good chance others are also discussing the same topic," Sklar adds. "They can easily join your conversation."
Reflecting on her first experience with live tweeting back in 2008 at a music conference in Los Angeles, Sklar recalls, "I wanted to share my learnings in real-time. Who knew it would evolve into such a trend?"
The Immediate Benefits for Brands
Brands can gain rapid feedback through live tweeting.
"Live tweeting allows brands to engage in real-time with their audience, sharing their narrative," Reese points out. "Offering valuable insights in bite-sized pieces can extend their reach."
According to Sklar, "By tweeting live from events, brands can enhance their visibility, attract new followers, and increase engagement. It’s a straightforward way for audiences to connect with you."
Finding the Right Connections
Navigating the challenge of finding the right audience during live tweeting is crucial.
"Utilize event-specific hashtags to identify who else is tweeting," Reese suggests. "Look for social media handles of other participants to see their tweets."
For both in-person and virtual gatherings, she recommends organizers encourage participants to tweet. Additionally, reaching out via direct messages can swiftly establish connections.
Engaging with the Right Audience
Social listening is a valuable practice.
"Use relevant hashtags to discover others tweeting about the event," Sklar advises. "If you find a tweet that resonates, engage by liking, retweeting, or replying to spark a conversation."
However, be cautious of limiting interactions through restrictive settings.
"Restricting who can reply to your tweets diminishes their effectiveness," Reese warns. "You want to maximize visibility and interaction with your content."
Sklar adds, "Limiting replies can hinder the opportunity to cultivate meaningful relationships. Stay open to conversations with new individuals."
Striking the Right Balance
To optimize your live tweeting experience, maintain a balance between tweeting and engaging.
"Focus on summarizing content," Reese suggests. "This approach allows for more responses and creates space for interaction."
Instinct and Engagement
Ultimately, trust your instincts.
"Ensure your tweeting is accompanied by engagement," Sklar advises. "Vary your interactions; building connections is the essence of social media."
When live tweeting, don't forget the audience beyond the event.
"Engaging with other attendees is vital," Reese emphasizes. "Encourage them to follow your profile, and follow up post-event to strengthen your network."
Sklar reminds us to only reference others when it's contextually appropriate.
Prioritize Quality Over Quantity
When live tweeting during an event, keep in mind some best practices:
"Avoid overwhelming your followers with too many tweets," Sklar cautions. "Instead, prioritize quality content that aligns with your audience's interests."
In summary, take advantage of opportunities to forge meaningful connections, as Reese suggests:
- Keep tweets concise and engaging.
- Adjust your writing style to match the event's tone.
- Remember that accuracy is more important than speed.
- Prepare background information in drafts for efficient posting.
"I can’t imagine my workflow without drafts," Reese admits. "I just wish they could sync across devices."
Chapter 2: Rapid Growth on Social Media
My Fastest Growing Platform On Social Media - YouTube
This video explores strategies for rapid growth on social media platforms, sharing tips that can be applied to enhance your online presence.
About the Author
Jim Katzaman serves as a manager at Largo Financial Services and has experience in public affairs with the Air Force and federal government. Connect with him on Twitter, Facebook, and LinkedIn.
Schedule a DDIChat Session with Jim Katzaman at the link below.
Apply to be a DDIChat Expert here.
Subscribe to DDIntel here.